What Now My Love
Herb Alpert · 1966
31 min · 12 tracks · jazz · crossover jazz · lounge music
A lush blend of smooth trumpet melodies and sophisticated arrangements that evoke a sense of nostalgia.
What Now My Love is an album by Herb Alpert, released in 1966. A lush blend of smooth trumpet melodies and sophisticated arrangements that evoke a sense of nostalgia. The album features the hit title track, which reached No. 1 on the Billboard Adult Contemporary chart, contributing to Alpert's reputation as a leading figure in instrumental music during this era. Its commercial success helped pave the way for future instrumental hits in popular music, influencing artists across genres. The album received positive critical acclaim for its innovative arrangements and polished production. Here's what makes it worth your time and what to listen to next.
Frequently Asked Questions
What does What Now My Love sound like?
A lush blend of smooth trumpet melodies and sophisticated arrangements that evoke a sense of nostalgia. Rooted in jazz and crossover jazz.
What makes What Now My Love by Herb Alpert notable?
The album features the hit title track, which reached No. 1 on the Billboard Adult Contemporary chart, contributing to Alpert's reputation as a leading figure in instrumental music during this era. Its commercial success helped pave the way for future instrumental hits in popular music, influencing artists across genres. The album received positive critical acclaim for its innovative arrangements and polished production. Released in 1966, 'What Now My Love' was Herb Alpert's third studio album and followed his breakthrough success with 'Whipped Cream & Other Delights'. At this point, Alpert was solidifying his status as a major crossover artist between jazz and pop, capitalizing on his unique sound that combined vibrant brass instrumentation with accessible melodies. This album further established him in the lounge music scene of the mid-60s.
How many songs are on What Now My Love?
What Now My Love has 12 tracks, running approximately 31 minutes.
Tracklist
Best experienced from track one — press play and let it unfold.
- 1 What Now My Love Standout 2:19
- 2 Freckles 2:15
- 3 Memories of Madrid 2:41
- 4 It Was a Very Good Year Standout 3:42
- 5 So What’s New? 2:12
- 6 Plucky 2:44
- 7 Magic Trumpet 2:22
- 8 Cantina Blue 2:37
- 9 Brasilia 2:31
- 10 If I Were a Rich Man 2:38
- 11 Five Minutes More 1:55
- 12 The Shadow of Your Smile Standout 3:30
Release Date
January 1, 1966
Artist Origin
United States
Runtime
31 min 31 sec
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