About this album
Where they were
Released on December 5, 2008, 'Universal Mind Control' was Common's seventh studio album and marked a departure from his earlier, more introspective work. Following the critical acclaim of 'Be' in 2005 and its commercial success, this album showcased his exploration into a more mainstream sound, influenced by electronic music and dance elements. It represented a moment of artistic evolution as he sought to appeal to a broader audience while still addressing relevant themes.
Why it matters
'Universal Mind Control' debuted at number 10 on the Billboard 200, signaling Common's continued relevance in the hip-hop scene. The album was notable for its blend of genres, which set it apart from contemporaries and was praised for its innovative production, though it received mixed reviews regarding its lyrical depth. This album contributed to the ongoing dialogue about the commercialization of hip-hop during the late 2000s.
Essential tracks
- "Universal Mind Control (UMC)" — The title track encapsulates the album's central theme of consciousness and societal influence wrapped in an upbeat electronic sound that invites listeners to dance.
- "Punch Drunk Love" — This track stands out for its catchy hook and clever wordplay, showcasing Common's ability to balance lyrical depth with mainstream appeal.
- "Changes" — In 'Changes', Common addresses social issues directly, making it a reflective piece amidst the party-centric vibe of the album, demonstrating his commitment to meaningful content.
Release Date
December 5, 2008
Artist Origin
United States
Tracklist
- 1 Universal Mind Control (UMC) 3:33
- 2 Punch Drunk Love 4:14
- 3 Make My Day 3:58
- 4 Sex 4 Suga 4:02
- 5 Announcement 3:45
- 6 Gladiator 4:07
- 7 Changes 3:58
- 8 Inhale 3:11
- 9 What a World 3:57
- 10 Everywhere 3:14
- 11 Punch Drunk Love (Body Shake mix) 4:33
