Kill My Doubt

Where they were

Released on July 31, 2023, 'Kill My Doubt' is Itzy's latest EP following their successful 2021 album 'Guess Who.' At this point in their career, Itzy has solidified their position as a leading force in the fourth generation of K-pop, continuously evolving their sound and themes of self-empowerment.

Why it matters

The album debuted at number one on the Gaon Album Chart, illustrating its commercial success and widespread appeal. Moreover, its themes of self-confidence and resilience resonate deeply within the K-pop landscape, contributing to ongoing discussions about mental health and personal growth among fans and critics alike.

Essential tracks

• "BET ON ME" — 'BET ON ME' serves as a powerful opener that sets the tone for the album with its catchy chorus and affirming lyrics about self-belief.
• "Bratty (나쁜 애)" — 'Bratty' showcases a playful yet bold attitude, exemplifying Itzy's signature style while challenging societal expectations placed on young women.
• "Kill Shot" — 'Kill Shot' delivers an infectious beat paired with confident lyrics, embodying the album's overarching message of empowerment and assertiveness.