About this album

Sound: "A pulsating blend of electropop and turbo-folk that challenges norms with its bold, provocative themes."

Where they were

Released on August 13, 2023, 'Alpha' marks Jelena Karleuša's return after a brief hiatus following her last studio album in 2018. Known for her daring persona and genre-blending sound, this album showcases her evolution as an artist while retaining her signature style. Positioned during a resurgence in her career, it reflects both personal and artistic growth.

Why it matters

'Alpha' has generated significant attention in the Balkan pop landscape, debuting at number one on regional charts and solidifying Karleuša's status as a cultural icon. The album's bold singles have sparked conversations about female empowerment and sexuality in popular music, reflecting broader societal changes in Serbia and beyond.

Essential tracks

  • "KARLYB*TCH" — This opening track sets the tone for the album with its catchy hooks and assertive lyrics, encapsulating Karleuša's confident persona.
  • "Mashallah [feat. Milica Pavlović]" — Featuring fellow star Milica Pavlović, this collaboration blends their distinct styles, showcasing a powerful message of unity among women in music.
  • "Karma" — With an infectious beat and sharp lyrics about retribution, 'Karma' resonates with listeners through its relatable theme of justice and empowerment.
  • "Lucifer" — 'Lucifer' dives into darker themes and presents an edgy sound that contrasts with typical pop narratives, highlighting Karleuša's versatility.

Release Date

August 13, 2023

Artist Origin

Serbia

Tracklist

  1. 1 KARLYB*TCH 2:16
  2. 2 Benga 2:58
  3. 3 Block! 2:35
  4. 4 Mashallah [feat. Milica Pavlović] 2:28
  5. 5 Alien 2:50
  6. 6 Karma 2:29
  7. 7 Takita 2:56
  8. 8 Rehabilitacija 3:37
  9. 9 Lucifer 2:25
  10. 10 KARLYB*TCH 2 2:36