Gangnam Style cover

Gangnam Style

Psy

Single 2012

About this album

Sound: "An infectious blend of K-pop, hip-hop, and electronic dance beats that invites global dance movements."

Where they were

By the time 'Gangnam Style' was released in July 2012, Psy was already a notable figure in South Korea's music scene. This track marked his international breakthrough, becoming his first major global hit and establishing him as a key player in the K-pop wave that began to permeate Western charts.

Why it matters

'Gangnam Style' became a cultural phenomenon, topping charts in multiple countries and being the first YouTube video to reach over a billion views. Its catchy hook and signature dance moves not only influenced viral marketing strategies but also solidified K-pop's place on the world stage.

Essential tracks

  • "Gangnam Style (강남스타일)" — This title track epitomizes the album's essence with its irresistible beat and humor-filled lyrics about a lavish lifestyle.

Release Date

July 15, 2012

Artist Origin

South Korea

Tracklist

  1. 1 Gangnam Style (강남스타일) 3:39