OMG

Where they were

At the time of its release in 2010, will.i.am was riding high on his established reputation as a producer and member of The Black Eyed Peas. 'OMG' marked a continuation of his solo career following the success of his previous album, 'Songs About Girls' (2007), further solidifying his presence in the pop and dance music scenes.

Why it matters

The single 'OMG' reached number one on the Billboard Hot 100 chart, becoming one of will.i.am's most commercially successful tracks. Its infectious hook and danceable production influenced the sound of pop music during that era, while also contributing to the rise of electronic dance music in mainstream charts.

Essential tracks

• "OMG" — 'OMG' exemplifies will.i.am's ability to create anthemic dance tracks, combining catchy melodies with a driving beat that made it a staple at clubs and parties.