It Ain't Me

Where they were

By the time 'It Ain’t Me' was released, Selena Gomez had transitioned from her early career as a Disney star to a mature pop artist, following her critically acclaimed album 'Revival' in 2015. This single marked her first collaboration with Norwegian DJ Kygo and showcased a more electronic sound, positioning her firmly within the contemporary pop landscape.

Why it matters

The song quickly became a commercial success, reaching the top ten in multiple countries and earning multi-platinum certifications in several markets. It also highlighted Gomez's evolution as an artist, demonstrating her ability to blend personal storytelling with mainstream appeal, further solidifying her presence in the dance-pop genre.

Essential tracks

• "It Ain’t Me" — This track encapsulates a narrative of heartbreak and self-reflection against a backdrop of catchy electronic beats, making it both relatable and danceable.